The Midlands region is renowned for creating and developing iconic brands. Some of the best-known characters and games have emerged from some of the most creative minds in the world from a Midlands base. Brands such as Sonic the Hedgehog, Forza Horizon, F1 racing, Angry Birds, Transformers, Worms & Warhammer are all products being created and released by our innovative, forward-thinking companies. The region’s strengths lie in console, mobile and pc game development with a diverse range of studios and publishers which include SEGA, Playground Games, Rare, Sumo Digital, Rebellion, Lockwood Publishing, Codemasters, Bet365, Team 17 and Ubisoft.
The diverse eco-system that has been established ranges from large 200 staff studios, medium studios and work for hire developers, through to communities of indie developers and micro-studios producing high-quality award-winning games. This range has created dynamic and vibrant clusters of activity across the region.
A number of universities within the Midlands offer courses within games design & technology. These courses range from undergraduate through to masters and doctorates. Of particular note are:
- Staffordshire University – a leader in producing high quality graduates and endorsed by industry leaders. The university has entered into a dynamic partnership with Epic games which has led to a new PlayStation-led academic development programme and close working relationships with other industry leaders such as Rockstar North, Codemasters, Jagex, Naughty Dog and Kuju entertainment. At the heart of this partnership is the Epic Games Centre, the only Epic sponsored design centre in the world.
- Birmingham City University’s Gamercamp – offering postgrad experience within the university’s in-house bespoke studio.
- Confetti – Nottingham Trent University’s Institute of Creative Technologies.
- Coventry University – home to the Serious Games Institute Centre of Excellence, and the Games Technology Lab.
- University of Warwick – Digital Laboratory which offers Computer Science, Discrete Mathematics, Data Science and Physics alongside the international Institute for Product and Service Innovation (IIPSI).
Centres of Excellence
Centre of Disruptive Media (Coventry University): Research and analysis of disruptive media technologies affecting current markets and enabling new markets to emerge.
International Digital Lab (University of Warwick): The first digital research centre of its kind, providing an accessible centre of innovation and excellence in digital technologies to serve business, industrial, healthcare and educational needs. A multi-disciplinary centre, it combines expertise in underpinning sciences including medicine, computer science and mathematics. It uses the latest technology to create a platform for new collaboration to solve real world challenges and to provide knowledge transfer, education and training.
Incubators & Accelerators
The Midlands region offers a wide range of business incubation space for companies looking to invest in the area, from Venture Capital backed co-working spaces to dedicated tech campuses there is not only quality space but a dedicated tech ecosystem.
The Midlands region is also home to many tech and business incubators which offer the opportunity to work with some of the most important companies in the sector, such as Capital One’s Growth Labs, or the UK’s largest dedicated tech campus, Innovation Birmingham, which continue to deliver new products and services which are revolutionising the financial sector.
Incubator and accelerator costs range from free desk space in incubators up to £100 per sq/mt in accelerators and co-working spaces.
The availability and quality of support for new companies was underlined in January 2018 when ‘Start-Up Britain’ declared that the region had the highest number of start-ups in the UK outside of London.